Sterling Healthcare Management strives to create a nurturing and enriching environment for our residents and families. We are committed to providing exceptional care and support to individuals in need. With a focus on Alzheimer’s & Dementia Care, Sub-acute Rehabilitation, Assisted Living, and Skilled Nursing Facilities.

Mission Statement

To be a leading healthcare company, that provides quality care and services. We are dedicated to fostering a healthy work environment that promotes communication, respect, and collaboration among its employees.

Our Vision

To grow a culture that thrives on the value of compassion and family. At Sterling Healthcare, we attract team members with a natural disposition for caring.

Core Values

WE CARE — about our staff, our residents & families, our partners, & our community.
SERVICE LEADERSHIP — We serve our team members by building value-based relationships through connectivity and engagement. By developing and empowering people, there is growth for all.
— We are on a relentless mission to build strong relationships based on integrity, mutual respect, and accountability.
EXCELLENCE — We shine the focus on a commitment to happiness, quality of care and shared growth.
WORKING TOGETHER — We believe that exceptional outcomes are the direct result of communication and teamwork.

Leadership Team

Sterling Healthcare Management does not discriminate on the basis of race, color, national origin, religion, sex, age, height, weight, genetic information, marital status, veteran status, disability, gender identity, or sexual orientation. Sterling Healthcare Management operates in compliance with Title VI of the Civil Rights Act of 1964, Section 504 of the Rehabilitation Act of 1973, the Age Discrimination Act of 1975, Section 1557 of the Affordable Care Act, the codes and rules and regulations of the Department of Health and Human Services issued pursuant to the Acts, Title Code of Federal Regulations Part 80, 84 and 91.

We invite you to explore our website to learn more about our facilities, services, and commitment to compassionate care.

Shalom Menora

Principal & CEO

Born and raised in the Rogers Park neighborhood of Chicago, he attended Yeshiva University in New York. Shalom graduated in 1985 earning his degree in Accounting. He started his career as an auditor for Deloitte Touche (then Touche Ross) in the New York office for several years and also passed the CPA exam. In 1988, his father was looking to take advantage of the opportunities abound after the Savings and loan collapse, and Shalom was offered the opportunity to join his father’s company as the controller and head of operations.

Shalom and his father invested in thousands of apartments in Oklahoma, Texas, Missouri, Kansas, Michigan, Arizona and Illinois, and built their own management platform. Most of the portfolio was sold between 1996 and 2000.

In 1995, Shalom and his family moved to Israel, where his children were raised, and all served in the IDF. Shalom began investing in hi-tech companies, including running one of the first internet companies, which merged in 1997 with the largest company (NETVISION). He then focused on investing in technology companies for the next 10 years, including an exit to a public offering with (the European equivalent at the time to eBay).

In 2008, when the subprime crisis put the US into a deep recession, Shalom decided it was time to once again start buying properties when no one else wanted to. Déjà vu of 1988- 1992.

After purchasing several properties, Shalom suffered a personal tragedy when his father’s plane crashed in 2010, resulting in the loss of his father and two daughters. At this point, Shalom wanted to do more than just own apartments and began investing and operating Skilled Nursing /Assisted Living facilities, as a way of being involved in caring for others. This balance has become important in the strategic path of the company as well as his personal life.

Shalom and his wife share 9 kids and 20 grandkids. They split time between Chicago and Israel. Shalom enjoys playing golf, singing and playing the guitar and also finds time to give a weekly lecture on the weekly bible portion.

Elizabeth Kegg

Chief Nursing Officer

Elizabeth Kegg is the Chief Nursing Officer at Sterling Healthcare. With a lifelong passion for healthcare and a focus on geriatrics, Elizabeth brings extensive experience and a compassionate approach to her role. From volunteering in nursing homes at a young age, becoming a Certified Nursing Aid, to obtaining her Licensed Practical Nursing licenses, RN, BSN, and MSN degrees, Elizabeth has developed a deep understanding of the complexities and challenges faced by healthcare organizations. As the Chief Nursing Officer at Sterling Healthcare, Elizabeth leads interdisciplinary teams in developing and implementing nursing standards, policies, and protocols. She ensures alignment with industry best practices and regulatory requirements to deliver exceptional care and enhance the overall resident and family experience. A resident-centered approach and a commitment to excellence fosters a collaborative environment where continuous improvement is valued, and personalized attention is given to each resident.

Judah Menora

VP of Finance & Acquisitions

Judah Menora, a native of Israel, oversees our financial operations, leveraging his dual B.A. degrees in Business and Entrepreneurship. With expertise in cash flow forecasting, deal underwriting, and financial analysis, Judah ensures the organization’s financial health and success.

With a unique background as a former tank driver in the Israeli Military, Judah embodies qualities of discipline, adaptability, and resilience. As an integral part of the Sterling team, he contributes his diverse skills and experiences to the collective growth and success of the organization.

Beyond his professional achievements, Judah finds fulfillment as a dedicated parent to two children. He seeks solace and motivation through his love for long-distance running and finds inspiration in literature as an avid reader. During his leisure time, Judah explores the culinary arts of sous vide and smoking foods, experimenting with flavors and techniques in the kitchen.

“My passion for working with Sterling stems from their shared goal of achieving excellence together.”

Helen Friedman, CDP

Director of Strategic Initiatives & Growth

Helen graduated from HTC, (now Touro University Chicago) in 1998 with a degree in Graphic Design. She has 20+ years of healthcare experience in both LTC and Assisted living management. Helen comes to Sterling Healthcare Management after serving as VP of Business Development for 8 years at a large healthcare management company based in the Chicagoland/NWI community. Helen has led several large marketing teams and has mentored many accomplished professionals in the industry. She takes great pride in her team building and management skills and has a track record of success in census building.

In her free time, Helen volunteers for Chai Lifeline, a national organization that provides services to children and families impacted by crisis. She also enjoys the Chicago Cubs and spending time with her family.

Alicia Macias

Regional Business Office Manager

Alicia Macias started her career in long-term care in 2001, joining the Sterling family in 2015. She provides high-level, financial administrative support to all Sterling Healthcare communities and the residents and families they serve. Alicia is a result-oriented professional with expertise in revenue cycle management, cash collections, and business office operations. She has a strong sense of devotion to senior living and is passionate about providing resources for families, assisting them in adapting to life changes they may encounter when admitting a loved one to one of our Sterling communities.

Outside of work, Alicia enjoys spending time with family, reading, and volunteering her time to support her community.

“The smallest act of kindness is worth more than the greatest intention”
— Kahlil Gibran

Josh Kibel

National Project Manager

Josh Kibel, after a four-and-a-half-year hiatus, has returned to Menora Financial as National Project Manager, also overseeing Plant Operations for the company’s Sterling Health Division. He graduated from Adelphi University with a master’s in Secondary Education and holds licensing as a Nursing Home Administrator and General Contractor. Josh began his career as a real estate investor and contractor, specializing in luxury residential real estate for redevelopment. He was also engaged as a consultant in the residential and commercial sector, offering feasibility assessments, budget development, design coordination and project management.

In 2013, Josh first joined Menora Financial Corp. as the National Project Manager. He oversaw the budgetary development, design coordination, and project management for the company’s commercial real estate holdings in the redevelopment phase. In 2019, Josh established Kibel Homes LLC, specializing in middle-to- upper-income residential real estate redevelopment before returning to Sterling.

When asked why Josh likes working at Sterling? One word – “Integrity”!

Nicholas LaFlex, SHRM-CP

Director of Human Resources

Nicholas LaFlex is a certified professional, achieving the designation of SHRM – CP in 2016, with 10+ years of experience working in the HR field. He holds a BS in International Relations & International Development from Michigan State University’s James Madison College. Nicholas has a record of success in molding workforce culture that champions mutual respect and collaboration and has proven abilities in driving change to achieve workforce excellence. He has been able to utilize his skills in all aspects of HR including training and development, employee relations, recruitment, performance management, change management, benefits administration, safety and compliance, and leadership coaching.

Nick is an avid traveler with aspirations to fill his passport. He also enjoys hiking, relaxing on the white sand beaches of Lake Michigan, and spending time with family and friends.

“For me, company culture is everything. I joined Sterling Healthcare because the organization’s dedication to their staff, residents, and values let me know that I had found my home.”

LaRena Steinhaus

Regional Nurse Consultant

LaRena Steinhaus, a registered nurse with over 30 years of healthcare experience, serves as the Regional Nurse Consultant for Sterling Healthcare. LaRena has her Associate of Nursing Degree from Southwestern Michigan College, and holds certifications in Wounds, Instructor of CPR, IOPO, and Infection Control.  Her nursing career has spanned many fields and specialties of nursing, giving her unique and multifaceted skills, views, and experience. In LaRena’s role, she provides direct support to Sterling’s leadership and implements system-wide clinical practices that shape the way we provide impeccable, compliant, and state of the art service to our residents at the community level. She enjoys working collaboratively with the Sterling team to make a difference in the lives of our residents and their families, believing that every person deserves dignity and careful attention, compassion, and a smile.

When she is not taking care of patients, she enjoys church, kayaking and gardening. Her hope is to volunteer on a medical mission in the future. 

“Helping others is what drives me. True peace and happiness are not found in what you have, it is found in what you have given to others.”

Roxanne Rilo

Executive Assistant to the CEO

Roxanne is an accomplished executive assistant with years of experience across a variety of industries. She obtained her BS in Business Administration with continued education in Leadership, Corporate Strategy and Project Management certificate programs.

Roxanne’s mission, as an executive assistant, is to provide high-level administrative support to the CEO along with coordination and team collaboration motivating him to continually meet the company’s initiatives and promote the company’s strategic goals.

Outside of work, Roxanne enjoys her family time, gardening, time at the beach and volunteering at local neighborhood organizations.

“To work with this team, one feels the passion they have in making an impact. This feeling empowers strength in what they do – fostering support and commendation in what other team members do.”